I’ve started many businesses in the past, and they all failed. There were many reasons why my businesses failed, but I guess the biggest reason lied in the way I generated leads. I used to mail out paper brochures and hire telemarketers to do cold calling. Needless to say, these methods were expensive, and consumers generally didn’t respond very well to them.
After shutting down my businesses one by one, I became a network marketer. I was trained to do what typical network marketers do — running roadshows, handing out flyers, posting content on social media, and so on. I tried to generate leads using these methods, but they were time-consuming and the response was poor.
I even tried advertising on Facebook myself, but because I didn’t have the right training, I ended up with my fingers burnt. So instead of throwing bad money after good, I decided to spend what’s left in my bank account on courses.
For the next 5 years, I enrolled in lots of digital marketing, branding, and Facebook advertising courses. For practice, I also took on a lot of pro-bono projects. Before I knew it, I started charging for my services, and from there, I became a full-time lead generation and personal branding consultant.
Today, I’m helping other consultants with lead generation and personal branding. My goal is to help them avoid the mistakes that I used to make, and push their businesses to the next level.