Publication by Jax Ng
Jax Ng’s Story
10 years ago, I left my 9-5 job to start a business. There were a few reason why I left. One was due to the low pay, and another was because of poor work-life balance. But the BIGGEST reason why I left was because I felt that I was grinding everyday and getting nowhere.
I really want to escape the rat race. Success to me means being able to afford to buy anything I want, for anybody I want. Some of my dreams are driving a Tesla and living in a corner terrace. But my BIGGEST dream is to bring my parents traveling around the world, flying first class and staying in five-star hotels.
But after I started my business, little did I know that I’d end up working even longer hours and earning much less than my old 9-5 job. The worst part was, I was grinding everyday, and STILL getting nowhere!
Back then, I didn’t know anything about digital marketing, which was the reason behind my struggle. I hired people to do cold-calling, printed and mailed out flyers, and attended expensive networking events. When these OUTDATED prospecting methods didn’t work, I had no choice but to learn digital marketing.
Unfortunately, I made the mistake of going for OLD digital marketing methods. I tried doing SEO, but by then it was already proving too difficult to rank on search engines. I also tried doing PPC, but turned out I was late to the game as well; the cost of Google AdWords was already too expensive.
When my warm leads dried up, I lost money every month. I had to let go of my staff, and get rid of my office. I felt discouraged and lost motivation. But the WORST part was, I almost wanted to quit entrepreneurship and give up on my dreams.
So, I took a break from business to explore the latest digital marketing methods. I soon discovered that Facebook marketing was the way forward. I was so excited that I dropped everything to learn Facebook marketing.
With little savings and no income, the only way for me to survive was to make money by becoming an expert at Facebook marketing… fast!
But after signing up for course after course, I only became overwhelmed and confused because of all that information overload.
Just as I was about to run out of savings, I met my mentor, Alaric Ong. After he taught me how to run a social media marketing agency, I finally started making money from Facebook marketing. When I gained enough experience, he invited me to join him in his coaching business. Of course I agreed!
Now, I finally see light at the end of the tunnel in my quest for breaking free from the rat race and living my dreams!