Publication by Jax Ng
Jax Ng’s Story
A lifetime ago, longing to escape the 9-5 grind, I impulsively quit my job to start a small business. Like many people, I dreamt of driving a luxury car and living in a corner terrace one day.
Selfish reasons aside, my greatest motivation for wanting to get out of the rat race was to make my parents proud. I wished I could afford to bring my parents traveling around the world, flying first class, and staying in five-star hotels before they get too old.
Little did I know that this was the start of a long and tedious journey.
I ended up working longer hours and earning much less than my old 9-5 job. The worst part was, I was grinding everyday, and STILL getting nowhere!
Back then, I didn’t know anything about digital marketing, which was the reason behind my struggle. I hired people to do cold-calling, printed and mailed out flyers, and attended expensive networking events. When these OUTDATED prospecting methods didn’t work, I had no choice but to learn digital marketing.
Unfortunately, I made the mistake of going for OLD digital marketing methods. I tried doing SEO, but by then it was already proving too difficult to rank on search engines. I also tried doing PPC, but turned out I was late to the game as well; the cost of Google AdWords was already too expensive.
When my warm leads dried up, I lost money every month. I had to let go of my staff, and get rid of my office. I felt discouraged and lost motivation. But the WORST part was, I almost wanted to quit entrepreneurship and give up on my dreams.
So, I took a break from business to explore the latest digital marketing methods. I soon discovered that Facebook marketing was the way forward. I was so excited that I dropped everything to learn Facebook marketing.
With little savings and no income, the only way for me to survive was to make money by becoming an expert at Facebook marketing… fast!
But after signing up for course after course, I only became overwhelmed and confused because of all that information overload.
Just as I was about to run out of savings, I met my mentor, Alaric Ong. After he taught me how to run a social media marketing agency, I finally started making money from Facebook marketing. When I gained enough experience, he invited me to join him in his coaching business. Of course I agreed!
Now, I finally see light at the end of the tunnel in my quest for breaking free from the rat race and living my dreams!