Facebook ads are a great way to reach new customers and grow your business. However, if you break the rules, your ads could be disapproved. In this blog post, we will discuss some best practices that will maximize the odds of getting your ads approved.
How Facebook’s ad review process works
Facebook’s ad review process is designed to ensure that ads comply with the company’s Advertising Policies. Prior to publication, every ad is reviewed by a member of Facebook’s team. Most ads are reviewed within 24 hours, although some may take longer. The status of each ad can be found in the Delivery column of Ads Manager. If an ad is rejected, Facebook will provide reasons why and give the advertiser the opportunity to make changes and resubmit the ad for review. By maintaining a high level of quality control, Facebook ensures that users are presented with ads that are safe for everyone.
Common reasons why your ads get rejected
If your campaign is rejected by Facebook, it is most likely because it didn’t comply with their advertising policies. Common reasons campaigns get rejected include “Get-rich-quick” schemes, imagery that calls negative attention to certain appearances or to areas of the body, using the word “you/your/other” to reference a personal attribute (e.g. race, ethnicity, religion, beliefs, age, etc), use of Facebook’s brand assets (e.g. logo), and so on. Review Facebook’s advertising policies prior to creating your ad so that you can avoid having your ad campaign rejected.
What to do if your Facebook ads get rejected
Facebook’s Advertising Policies are designed to keep the platform safe and welcoming for everyone. However, sometimes ads are rejected for not complying with these policies. If this happens, simply update the policy-violating component(s), such as the image, video, text, targeting, or landing page. Once you have updated your ad, it will automatically trigger another review. In most cases, your ad will be approved and will start running within a few hours as long as your ad doesn’t continue to violate Facebook’s Advertising Policies.
What to do if Facebook INCORRECTLY rejects your ad
If you believe that your ad was incorrectly rejected, you can request a review of the decision in Account Quality. To do so, simply go to the Account Quality section and select the account or catalog with the rejected ad. Then, select the ad (or ads) in question and click Request review. You’ll be able to track the status of any requested review at any time in Account Quality.
However, if you request a review of ads when you unknowingly violate its policies, your account’s quality will go down. And if you repeat this too many times, your ad account will get suspended. Therefore, to be on the safe side, we normally edit our ads and trigger another ad review even if we think Facebook incorrectly rejected our ads. This may take more time and effort, but it’s the best way to avoid any problems down the road.
What to do if your Facebook ads are stuck in review
Have you ever placed an ad on Facebook, only to have it get stuck in review for what feels like forever? If so, you’re not alone. Facebook’s ad review process is notoriously slow, and it can be frustrating to wait for your ad to be approved. Luckily, there is a way to speed up the process. If your ad has been in review for more than 24 hours, you can contact Facebook for support. They will usually respond within 15 minutes, during office hours. While this won’t guarantee that your ad will be approved immediately, it will help to expedite the process. So if you’re tired of waiting for your ad to be approved, don’t hesitate to reach out to Facebook for help.
Facebook’s Advertising Policies are designed to keep the platform safe and welcoming for everyone. By following these policies, you can help ensure that your ad campaigns are approved without any delays. If your ad is rejected, simply update the policy-violating component(s) and resubmit it for review. And if you need help, don’t hesitate to contact Facebook for support.