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When it comes to online advertising, there are a lot of different options to choose from. Some people might say that Facebook ads are dying, but we disagree! In this blog post, we will give you three reasons why Facebook ads still work well and should be a part of your online advertising strategy.

What are Facebook ads and why should you use them for your business

Facebook ads are a type of online advertising that allows businesses to target a specific audience with laser precision. By targeting people based on factors like age, location, interests, and even relationship status, businesses can ensure that their ads are reaching the right people. Facebook ads can be used to promote almost anything, from special events and sales to new products and services. And because they’re so effective at reaching a specific audience, they can be an incredibly powerful marketing tool. When used correctly, Facebook ads can help to increase brand awareness, drive traffic to your website, and even generate leads and sales. So if you’re looking for a way to take your business to the next level, Facebook ads are definitely worth considering.

How do Facebook ads work and what are the benefits

Facebook ads are a powerful marketing tool that can help businesses to reach a large number of potential customers. The ads are displayed on users’ newsfeeds, and they can be targeted to specific demographics, interests, and even locations. One of the benefits of Facebook ads is that they are very affordable, and businesses can start with a small budget for their campaign. Another benefit is that Facebook ads are extremely effective in terms of lead generation. For example, one of the fitness studios I’ve worked with generated leads at SGD 1.30 per lead (USD 0.96). In addition, Facebook ads offer businesses the ability to track their performance and adjust their strategy accordingly. Overall, Facebook ads are effective and affordable

Why Facebook ads still work well and how to create successful campaigns

Despite all the changes that Facebook has made to its algorithm in recent years, the platform still remains an effective advertising tool for businesses. The following fascinating statistics about Facebook ads show how effective this new form of marketing can be. 

  1. Facebook has 2.23 billion monthly average users, making them the biggest social media network in 2021 and beyond!
  2. Facebook ads brought in $31.43 billion dollars last year and despite the uncertainties presented by COVID-19, their ad revenues still grew by 4%.
  3. Facebook ads are worth every cent because 26% of users make purchases after clicking an advertisement.

So, how can you create a successful Facebook ad campaign?

Tips for improving your Facebook ad results

There are a number of things you can do to improve your Facebook ad results. First, make sure you’re targeting the right audience. Facebook offers a wide range of targeting options, so you can narrow down your audience by location, interests, and demographics. Second, create compelling ad copy that will grab attention and drive clicks. Be sure to use strong visuals as well, as people are more likely to engage with ads that are visually appealing. Finally, make sure you test different audiences and creatives. The more testing you do, the better your chances are of finding the winning ads.


Facebook ads are still an effective way to reach potential customers, despite recent algorithm changes. Businesses that create compelling visuals and target the right audience will see the best results from their Facebook ad campaigns. Additionally, it’s important to test different audiences and creatives to increase your odds of finding the winning ads. By following these tips, you can maximize your chances of success with Facebook advertising.