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Before you spend your precious SkillsFuture credits on a Facebook marketing course, make sure you read this first. While there are many courses available, not all of them are created equal. Some courses may not be worth your time and money. So, how do you know which course is the best for you? Keep reading to find out!

What is Facebook marketing?

Facebook marketing refers to the use of the social media platform to achieve your business goals. Some of the most common objectives include lead generation, branding, and sales. It can involve paid or organic (free) methods such as organic lead generation or running paid ads. Different Facebook marketers will have different approaches to achieve their goals on this channel; however, all Facebook marketers share one common goal: to increase sales and revenue for their business.

How to Choose the Right Facebook Marketing Course

Not all Facebook marketing courses are created equal. So, how do you know which one is right for you? Here are a few tips:

Do your research: There are many courses available, so take the time to do your research and find the one that best suits your needs.

Consider your budget: Some courses may be more expensive than others. Make sure you consider your budget when making your decision.

Consider your learning style: Not all courses are created equal in terms of how they teach. Make sure you find one that suits your learning style.

Ask around: Talk to friends and family who have taken a Facebook marketing course and get their feedback.

Attend a preview: Some Facebook marketing courses allow you to preview their course before signing up. Here’s an example example of a free Facebook marketing webinar.

There is no one-size-fits-all course when it comes to Facebook marketing; therefore, make sure that the course you choose has been tailored to meet your specific needs.

Before signing up for any Facebook marketing course, it is important that you first assess your current knowledge and skill level. This will help you determine the right course for you and also set realistic expectations about what you can achieve after completing the course. If you are a beginner, then a basic or introductory Facebook marketing course would be appropriate for you.

If you have some Facebook marketing knowledge and skills, then an intermediate Facebook marketing course may work better because Facebook has different types of advertising options such as core, custom, and lookalike audience targeting, just to name a few. For seasoned Facebook marketers who are looking to refine their skills further, an advanced Facebook marketing course might just do the trick!

How much does a Facebook marketing course cost?

This depends on the course that you choose. Generally, most Facebook marketing courses range from a few hundred to a thousand dollars. However, if you are a Singaporean citizen aged 25 and above, you can use your SkillsFuture credit to pay for selected Facebook marketing courses offered by approved training providers.

Are Facebook marketing courses worth it?

This depends on your goals and what you hope to achieve from taking the course. Generally speaking, most Facebook marketing courses are beneficial in that they offer a comprehensive overview of Facebook marketing and teach participants how to create effective Facebook campaigns.

Ultimately, the decision to take a Facebook marketing course is up to you. But before making any decisions, make sure you weigh the pros and cons carefully and consider your specific needs and goals. And if you’re still unsure about what course to take, check out this free webinar.


Facebook marketing courses are beneficial for anyone who wants to learn how to generate more leads and sales. However, the decision about which course is right for you will depend on factors like your current knowledge level and what type of Facebook training most interests you.