Are you looking for lead generation strategies that work? If so, you’re in luck! In this blog post, we will discuss some digital marketing lead generation techniques that have been proven to be successful. We’ll also explore the pros and cons of each strategy so that you can make an informed decision about which lead generation method is right for your business. By implementing these strategies, you will be able to attract more leads and increase your sales. Let’s get started!
NOTE: Technically speaking, what I refer to as “strategies” are digital marketing channels. But unless you’re running a multimillion-dollar business with a large team, using this term loosely shouldn’t matter. The important thing is that you have a plan for how you’re going to reach your target market.
7 Proven Digital Marketing Lead Generation Strategies
To find the lead generation strategy that works best for you, it is important to experiment with a few different techniques and track your results. Here are some lead generation strategies that have been proven to be effective:
Google SEO: This is the process of optimizing your website for Google search so that your website appears as the top result for relevant keywords. The higher you rank on Google, the more traffic you get. With more traffic, your potential to get leads increases as well.
YouTube SEO: This lead generation strategy is similar to Google SEO, except it focuses on optimizing your YouTube channel and videos.
Social Media Marketing (Organic): This lead generation strategy involves creating valuable content and sharing it on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, or TikTok. When you post interesting and useful content, people will be more likely to follow you or visit your website or funnel.
Facebook & Instagram Ads: You can use Facebook ads to target a specific audience with laser precision. This is an effective lead generation strategy if you know who your target market is and what they are interested in.
Google Search Ads: Google search ads are a great way to get in front of people who are already searching for what you offer.
YouTube Ads: YouTube is known as the 2nd largest search engine in the world. For this reason, you can use it to reach a very large audience.
TikTok Ads: TikTok Ads is a lead generation strategy that allows you to place ads on one of the most popular social media platforms.
Now that you know a few lead generation strategies that work, let’s look at the pros and cons of each one.
SEO, or search engine optimization, is one of the most effective lead generation strategies out there. With SEO, you don’t have to pay for ads.
To generate leads with SEO, start by doing keyword research to identify relevant keywords that your target audience is searching for. Then, create content around those keywords and optimize your website accordingly. As you drive more traffic to your site, you’ll be able to generate more leads.
You can use Jasper.ai to help you write content faster.
Pros: The main advantage of SEO is that once you have optimized your website for Google, you will continue to get traffic and leads without having to do much work.
Cons: The main disadvantage is, that it requires a lot of time and effort to see results, and there is no guarantee that your efforts will pay off.
YouTube SEO is similar to Google SEO, but it focuses on optimizing your YouTube channel and videos for Google search. By optimizing your YouTube content, you can earn higher web traffic levels and improve your lead generation efforts.
To generate leads with YouTube SEO, start by creating videos that are relevant to your target audience. Then, optimize your videos for SEO by including relevant keywords in your titles and descriptions. As you drive more traffic to your channel, you’ll be able to generate more leads.
You can easily upload videos by visiting YouTube and clicking on “upload video” on the top right corner of the screen.
Pros: Like Google SEO, YouTube SEO is a free lead generation strategy that can provide long-term results.
Cons: The disadvantages of YouTube SEO are similar to Google SEO. However, compared to Google SEO, YouTube SEO has a lower learning curve and is less competitive.
Social Media Marketing (Organic)
Organic social media marketing is another lead generation strategy that can be used to attract new leads without paying for ads. By promoting your business on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, or TikTok, you can reach a larger audience and generate more leads.
To get started with social media marketing, create social media accounts on the platforms your target audience is using. Then, start posting engaging content that promotes your business. Make sure to include a call-to-action in your posts so that people know how to get in touch with you.
You can schedule social media posts easily with Social Bee.
Pros: Can be very effective, especially if you have a strong social media following. If you post great content that resonates with your followers, there’s a chance that you’ll go viral.
Cons: Can be time-consuming, and you need to keep coming up with fresh content.
Facebook & Instagram Ads
Facebook advertising is a lead generation strategy that allows you to target a specific audience with laser precision. When you advertise on Facebook, by default, you’re advertising on Instagram as well. However, you can choose to advertise just on Facebook, or only on Instagram.
You can run Facebook and Instagram ads using the Facebook Ads Manager.
Pros: It’s extremely simple and easy to run ads on Facebook, and you can generate leads almost instantly. It’s also one of the cheapest forms of traffic you can get. What’s more, you can target your ads to a very specific audience.
Cons: Even though Facebook makes it extremely simple and easy to run ads, if you don’t know how to do it the right way, you can quickly burn through your ad budget without generating any leads.
LATEST UPDATE: Since Apple’s iOS14 privacy update was released, Facebook’s detailed targeting options have been greatly reduced. This has caused some targeting options to become unavailable, and made it difficult to reach specific audiences. However, Facebook’s machine learning algorithm is still powerful enough to find relevant audiences based on your ad copy and media. This means you’ll need to focus on creating strong ad copy and striking visuals that will resonate with your target audience. In other words, it’s time to get back to basics and focus on delivering a strong message that speaks to your customers’ needs. By doing so, you’ll be able to reach the right people even if detailed targeting isn’t an option.
YouTube advertising is a lead generation strategy that allows you to place ads on YouTube videos. When someone watches your ad, they will be redirected to your website, funnel, or landing page, where you can then generate a lead.
To generate leads with YouTube advertising, you need a Google Ads account.
Pros: This lead generation strategy is effective because you can target people based on demographics, interests, and keywords.
Cons: YouTube users can skip your ads after the first few seconds. They can also pay to skip ads altogether.
Google Search Ads
Google search ads are a lead generation strategy that allows you to place ads on Google’s search engine results pages (SERPs). When someone searches for a keyword that you’re targeting, your ad will appear at the top of the SERP. If they click on your ad, they will be redirected to your website or landing page, where you can then generate a lead.
Like YouTube ads, you need a Google Ads account to run Search Ads.
Pros: Google search ads are one of the most effective lead generation strategies because they allow you to target people who are already interested in what you’re selling.
Cons: They can be expensive, especially if you’re in a competitive industry.
TikTok advertising is a lead generation strategy that allows you to place ads on TikTok videos. When someone watches your ad, they will be redirected to your website or landing page, where you can then generate a lead.
To run TikTok ads, head over to the TikTok Ads Manager.
Pros: You can reach younger demographics.
Cons: Its targeting options are limited.
Now that you know a bit about the pros and cons of each lead generation strategy, it’s time to choose the one that is right for you. Experiment with a few different techniques and track your results to find the lead generation strategy that works best for your business.
Do you have any lead generation strategies that have worked well for your business? Share them in the comments below!